Cowboy Tears Heritage Hoodie

Cowboy Tears Heritage Sweatshirt

Our most considered piece to date.

This design was created with longevity in mind: something intentional, well-made, and timeless enough to be passed down one day.

Inspired by the effortless ease of Princess Diana’s off-duty style in the ’80s and ’90s, we looked to oversized sweatshirts, lived-in layers, and a quiet confidence that never tried too hard. Those looks felt classic then, and they still do now.

We wanted this piece to feel the same way. Like something you might’ve picked up on a ski trip decades ago, something your parents could have owned, something that only gets better with time.

Crafted from heavyweight 14oz fleece and finished with an intricately detailed embroidery, each sweatshirt is produced in small batches in Los Angeles. The embroidery itself takes over two hours per piece: a slower, more intentional way of making that honors the people behind the work.

Artist Collaboration

Artwork created in collaboration with Derik Hobbs, a Brooklyn-based illustrator originally from Nashville, whose work helped shape our Nashville Collection. His storytelling-driven approach brings depth and intention to this piece.

Designed to feel substantial, lived-in, and lasting. This is not mass-produced merch. It’s a piece meant to be worn for years.

Made in the USA.

Small-batch, ongoing production

The Details

• 14oz heavyweight fleece: soft, warm, and breathable
• Unisex relaxed fit: easy, comfortable, and intentionally roomy
• Kangaroo front pocket: functional and timeless
• Ribbed cuffs and hem: designed to hold shape and warmth
• Piece-dyed finish: even color with a clean, premium look
• Made in Los Angeles: knitted, cut, sewn, and dyed in California

Fit

Designed with a unisex, relaxed fit intended to feel effortless and wearable across a range of body types.

Model reference: Sabina and Shayna are both 5’9” and wearing an Extra Large for an intentionally oversized fit. This style is currently offered in Large and Extra Large.

Care

• Machine wash cold
• Wash inside out
• Tumble dry low or hang to dry
• Do not bleach